Demand Gen Lead

WHY THIS ROLE EXISTS

SigNoz is an open source observability platform built on OpenTelemetry: logs, metrics and traces in one tool. It's designed for an era where agents and humans run observability together. We are a YC company with 32K+ GitHub stars, and revenue grew 4x in 2025.

We have more buying signal than most companies our size. Thousands of teams run SigNoz self-hosted, hundreds of teams sign up for SigNoz Cloud every month, and we have product usage data for all of them. Very little of that signal gets acted on today. Your job is to turn it into pipeline.

You will work directly with the founders. We are looking for a builder: someone who sets up systems that keep working and scale well as we grow, not someone who runs one campaign after another by hand.

WHAT YOU WILL OWN

1. SIGNAL-BASED OUTBOUND (THE BIGGEST LEVER)

- Decide which signals mean an account is worth reaching out to: ICP signups, usage spikes, trial activity, large self-hosted installs, teams hiring for observability or platform roles, and companies moving off an incumbent tool.

- Turn each signal into a play. Decide who to contact, what to say, which channel (email, LinkedIn), what runs automated and what gets a personal touch, and when an account goes to an AE.

- Write and run the sequences yourself at first. Track reply, meeting and pipeline rates for each play, and kill the plays that don't convert.

- Work with our GTM Engineer, who builds the data and signal queues. You decide which signals matter and what we do with them. They make the signals reliable and automated.

- Own the handoff to sales: what counts as a qualified meeting, response SLAs, and a weekly loop on lead quality.

2. LIFECYCLE EMAIL

- Own the email journeys at every stage:

- New signups, from onboarding through activation

- Trials, through conversion to paid

- Paying customers, toward expansion and annual plans

- Self-hosted open source users, toward SigNoz Cloud or Enterprise

- Build campaigns triggered by product usage: first data sent, usage milestones, trial expiry, usage drops and billing changes.

- Write the way engineers like to be written to: plain, specific and useful. Run A/B tests, watch deliverability, and report what each journey adds to activation and revenue.

3. SOCIAL AND PAID (A PLUS, NOT CORE)

These aren't core skills for this role. If you understand them, that's a bonus, and you'll get to use them:

- Run SigNoz on LinkedIn and X in formats native to each platform. Help the founders and DevRel get their best material in front of the right people.

- Run paid experiments through an agency or freelancers first: Google on brand and competitor terms, and LinkedIn and Reddit retargeting. Scale only what pays back.

ACROSS ALL OF IT

- Agree pipeline targets with the founders, then own the number.

- Build funnel reporting with the GTM Engineer so everyone knows what converts and what doesn't.

- Work with Product Marketing and DevRel on messaging.