Director - Strategic Planning & Creativity

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram. More about the role: Burson India is hiring an inspirational and experienced Strategic Planner & Creativity to join our team. This role requires the ability to do in-depth research, analyze market trends, develop compelling insights, and craft strategic frameworks that fuel creative ideation and ultimately deliver impactful results for our clients. This role also requires a deep understanding of brand reputation, target audience insights, and the ability to connect these elements to address specific business challenges. The ideal candidate will have a proven track record in creating earned-first creative strategies for top-tier corporate and consumer brands in India. You will collaborate with Burson India’s client servicing teams & award-winning Creative Hub, contribute to high-value new business pitches, to deliver exceptional creative campaigns that drive measurable impact. You will spearhead the agency’s growth by crafting winning pitch decks, leading proposal writing, and driving creative PR and integrated communication strategies for prospective clients. You will bridge the gap between creative storytelling, strategic media planning, influencer marketing, and commercial pitch execution. What you'll do: Creative Strategy Development and Planning: Lead the development of earned-first creative strategies for key new business pitches, ensuring they are both culturally and brand-relevant Build approaches and plans for turning clients’ business & communications challenges into actionable insights that inspire your colleagues and clients towards original ideas Client Partnership and Servicing Support: Collaborate with Burson’s PR, digital, creative, content, and analytics teams to develop, plan and deliver cohesive and compelling creative campaigns across earned, owned, shared and paid channels