Marketing Manager

ROLE OVERVIEW

We are looking for a hands-on Marketing Manager to own and execute Spector.ai http://Spector.ai’s marketing function end to end. This is a full-stack marketing role: you will set the strategy and then roll up your sleeves to deliver it across the website, content, social, events, webinars, and founder/leadership visibility. Every marketing activity you run will be measured against one north-star outcome: generating qualified sales leads for our pipeline. You will work closely with and report to the Chief Commercial Officer to build a repeatable, data-driven demand-generation machine for an industrial, technical buyer.

This is a remote, India-based role with periodic travel for conferences, events, and client meetings.

KEY RESPONSIBILITIES

MARKETING STRATEGY & PLANNING

• Define and own the overall marketing strategy, annual plan, and quarterly priorities aligned to revenue and lead-generation goals.

• Build and manage the marketing channel mix, and calendar; and track ROI .

• Define target segments, buyer personas, and positioning/messaging for an industrial, technical audience.

WEBSITE

• Own the company website — continuously enhance content, structure, UX, and conversion paths to capture and convert demand.

• Lead SEO strategy and execution: keyword research, on-page optimization, technical SEO, and content built to rank and drive inbound leads.

• Implement and monitor analytics, tracking, and lead-capture (forms, landing pages, CTAs) to measure and improve performance.

SOCIAL MEDIA

• Develop the social media strategy across LinkedIn and other relevant B2B/industrial channels.

• Execute and maintain a consistent content calendar — create, schedule, publish, engage, and report.

• Grow audience, engagement, and inbound interest that feeds the sales pipeline.

CONFERENCES & EVENTS

• Plan and execute Spector.ai http://Spector.ai’s presence at industry conferences, trade shows, and events — logistics, booth/collateral, speaking slots, and sponsorships.

• Pre-event: coordinate targeted outreach and schedule qualified client/prospect meetings to maximize pipeline from each event.

• Post-event: drive timely follow-up and post-event client meetings to convert conversations into opportunities, in partnership with sales.

WEBINARS & PODCASTS

• Plan, produce, and execute webinars and podcasts — from topic and speaker selection to promotion, hosting, and post-event nurture.

• Repurpose webinar/podcast content across channels to extend reach and generate leads.

FOUNDERS & LEADERSHIP MARKETING

• Build the personal brand and thought-leadership presence of the founders and leadership team (LinkedIn content, speaking, bylines, PR).

• Position leadership as credible voices in industrial AI to open doors, build trust, and create inbound demand.

LEAD GENERATION

• Ensure every marketing initiative is designed, measured, and optimized to generate qualified sales leads and pipeline.