Senior Content Marketing Manager

About SpotDraft

SpotDraft is on a mission to enable legal and business teams to velocity-bind their growth. Our AI-native contract management platform is fundamentally redefining legal operations — and our brand narrative demands storytelling that is sharp, human, and unmistakable.

We are searching for a Sr. Content Marketing Manager to architect and execute how SpotDraft communicates across markets. In this role, you will bridge analytical rigour with high-caliber editorial craft, transforming primary industry data, customer insights, and emerging market trends into authoritative content engines. The ideal candidate blends deep editorial sensibilities with a quantitative approach to distribution, seamlessly pivoting between long-form flagship reports and sharp, conversion-focused messaging.

What You’ll Do

1. High-Impact Content & Data-Driven Storytelling

- Speakehead our long-form publication engine, authoring flagship industry reports, benchmark e-books, and deep-dive analytical pieces that establish category authority.

- Design and execute survey-driven research initiatives, turning raw market data into compelling narratives, proprietary insights, and press-worthy benchmarks.

- Translate complex legal-tech workflows and AI capabilities into crisp, highly digestible frameworks for executive audiences.

2. Copywriting & Integrated Campaign Architecture

- Craft precise, high-converting copy across key digital touchpoints, including landing pages, performance channels, email sequences, and high-engagement social formats.

- Partner with Demand Generation, Product Marketing, and Design to conceptualize and scale multi-channel brand campaigns centered on core strategic themes like SCALE and Legal AI.

- Guard and evolve the SpotDraft brand tone, ensuring narrative consistency, nuance, and positioning alignment across every asset.

3. Market Intelligence & Editorial Performance

- Conduct deep domain and competitive research to fuel an editorial pipeline that directly addresses buying personas and market shifts.

- Establish robust measurement frameworks to evaluate narrative performance, leveraging analytics to refine messaging, optimize SEO parameters, and double down on high-performing assets.

- Identify high-leverage content distribution loops to ensure maximum reach, performance, and cross-platform asset activation.

4. Strategic Narrative & Industry Visibility

- Contribute to the long-term content roadmap, balancing opportunistic real-time commentary with sustainable evergreen programming.

- Identify and capture earned media opportunities, guest features, and executive thought-leadership platforms to elevate SpotDraft's profile in the SaaS and legal ecosystem.

- Support leadership with ghostwriting, keynote framing, and high-visibility industry storytelling.

You’d be a great fit If You:

- Bring 4–5+ years of content strategy or brand marketing expertise within B2B SaaS, developer tooling, or high-growth tech environments.