Associate Director - Entertainment, Digital Agency Partnerships

* Job Summary We are looking for a dynamic and growth-focused professional to lead Agency Partnerships across South India, managing both independent and network agencies (excluding GroupM). The role requires a strong understanding of digital media, OTT, content monetization, agency trading ecosystems, and regional market dynamics. The individual will be responsible for driving agency-led revenue growth through strategic partnerships, annual trading agreements, innovative content integrations, and market expansion initiatives while positioning JioStar as a preferred growth partner for agencies and advertisers. * Key Responsibilities Agency Relationship Management   *   Own and manage relationships with independent and network agencies across South markets (TN, Kerala, Karnataka, AP/Telangana).   *   Build strong relationships with agency leadership, planning teams, and trading stakeholders.   *   Drive long-term strategic partnerships through consultative engagement and solution-led selling. Revenue Ownership & Business Growth   *   Own and drive revenue targets across assigned agency portfolios.   *   Lead annual incentive negotiations, volume deals (VDs), and trading agreements.   *   Identify opportunities for upsell and cross-sell across OTT, CTV, Impact, Sponsorships, and Performance solutions.   *   Unlock new business opportunities from SMBs, regional advertisers, and emerging brands via agency ecosystems. Content Monetization & Strategic Initiatives   *   Drive monetization of premium content through sponsorships, integrations, and custom brand solutions.   *   Create market-specific packages for regional properties, festive opportunities, sports, and election campaigns.   *   Work closely with internal teams to pitch innovative ad formats, advanced targeting, and engagement-led solutions. Agency Enablement & Thought Leadership   *   Conduct workshops and roadshows with agencies on content, measurement, audience targeting, and platform capabilities.   *   Position JioStar as a strategic growth partner through GTM initiatives and consultative planning support.   *   Drive adoption of new ad products, advanced measurement frameworks, and innovative media solutions. Market Intelligence & Strategic Insights   *   Track market trends, competitor activity, agency structures, and advertiser behavior.   *   Provide actionable insights to internal teams for refining GTM and monetization strategies.   *   Identify emerging opportunities across regional and mid-tier agency ecosystems. Cross-functional Collaboration   *   Collaborate with Sales, Strategy, Brand Solutions, Product, Measurement, and Ad Operations teams.   *   Ensure smooth execution of campaigns, sponsorships, and strategic partnerships.   *   Align internal stakeholders on pricing, inventory, execution timelines, and delivery.. * Skills & Attributes for success Proven experience in:  *   Managing and growing agency relationships  *   Negotiating annual trading and incentive deals