Associate Director - Entertainment PRS, Star Plus & Star Bharat

About the Role The role in the Product & Revenue Strategy Function for our flagship HSM channels Star Plus & Star Bharat. This position is required to support & facilitate sales team of the respective channels. The incumbent will act as a key link between Programming/Marketing/Content teams and Sales teams and drive the brand philosophy and sales/revenue strategy for the channel to optimize channel inventory. This will be done through effective forecasting, planning, pricing and property integrations based on deep understanding of customer needs and patterns Key Responsibilities Strategic/Policy related KRAs Customer and Pricing Strategy: Defining the pricing strategy along with the PRS Head and National Genre Head for the channel/cluster basis organization objectives, budget for the year, market scenario, competition, etc. in order to ensure the sales organization achieves overall revenue target. Driving the channel pricing agenda - setting benchmarks, providing inputs and sign-offs on deals, and participating in deal negotiations as and when required Build client wise strategy/deal structuring for the channel which includes creating and recommending client pricing options for individual client deals, building monthly client packages including decisions on what time bands to allocate to each client based on what works for their target segments and track deviations in delivery Build sponsor packages for impact shows and ensure maximum monetization for each property on the channel Build band wise revenue budget, show and property wise pricing including determination of sponsor packages Create and maintain strategies based on key genres to help understand the genre behavior, trends, movements etc. that may have impact on business. Strategic Forecasting: Creating revenue business plan channel wise Building bottom-up revenue plans for the fiscal, quarter & month Tracking performance vs. annual plan, revising forecasts etc. Operational/Process/Technology related KRAs Product Understanding Developing insights into the genre & channel deliveries to develop customized pitches for clients Creating & implementing trade marketing agenda for the channel – Mailers, On Air promos, Trade events etc. Define a measurement process to ensure that clients and agencies are aligned on key performance metrics, establishing realistic business goals, and providing frontline support through reporting and analytics Impact landscape sizing of a particular genre – understand the kind of impact properties across channels, changes and evolutions compared to the previous year and deeper understanding of the advertisers who buy impact Cross functional collaboration: Engage with sales teams to ensure revenue rationalization by forecasting projections/trends for a healthy business and designing attractive packages for the sales team to take to the market, conducting roadshows.