Manager - Business Analytics

Be the First to Apply Job Description Manager - Business AnalyticsThis position is responsible for building and implementing data driven performance marketing initiates for the Ecommerce vertical of the business.Develop and execute data-driven performance marketing strategies to drive customer acquisition,retention, and revenue growth​ Drive, access and evaluate performance marketing campaigns on ecommerce marketplaces ​ Assess current practices and enhance to improve efficiency​ Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieveperformance KPIs​ Measure ROI of online marketing campaigns ​ Monitor budget distribution and performance of ad campaigns​ Establish new data gathering and analysis techniques within the organization​ Drive data based decision making by providing actionable insights from customer behaviour and buyingpatterns and engagement across various touch points