Sales & Marketing Manager - India

ROLE PURPOSE

FinAgra is building a market-led farming operation: we grow only what has a proven market. This role brings the analytical and market-intelligence capability that makes that possible — turning live market data into clear, top-down commercial decisions that guide what we plant, where, and for whom.

The Sales & Marketing Manager designs and maps FinAgra's sales and marketing process end to end, builds the market-intelligence engine behind it, and strengthens our commercial and off-take work. This is a hands-on, analytical, commercially-minded role: comfortable moving between market data and dashboards on one side, and buyers, regions and field realities on the other.

WHY THIS ROLE EXISTS

FinAgra's cropping decisions must start from confirmed demand, not assumption. The company needs a dedicated owner who can:

- Build a live, region-by-region view of agricultural produce prices and market demand that guides top-down decision-making.

- Turn market signals into a clear answer to "what has a market" — feeding directly into the Agronomy team's crop-selection criteria.

- Design and run a repeatable sales and marketing process, from market intelligence through to off-take.

- Bring tech and analytical discipline to commercial decisions that today rely too much on intuition.

- Strengthen off-take and buyer relationships in coordination with Growth & Partnerships, without duplicating them.

- Grow, over time, into the leader who builds and manages FinAgra's commercial / market-intelligence team.

KEY RESPONSIBILITIES

MARKET INTELLIGENCE & ANALYTICS

- Conduct structured market research across FinAgra's target regions and crops.

- Track live agricultural produce prices per region (e.g. Mandis / Auctions data feeds, including paid data sources where justified), pulled in via web / API.

- Analyse prices and price fluctuations to understand market dynamics, seasonality and trends.

- Analyse the volumes the market can absorb, and identify market gaps and niches FinAgra can position into.

- Turn all of this into regular reports and dashboards that drive top-down decision-making.

COMMERCIAL STRATEGY & PROCESS

- Design and map the full sales and marketing process, from market signal to off-take.

- Feed market intelligence directly into the Agronomy crop-selection criteria, so cropping decisions start from confirmed demand.

- Build and maintain a live list of off-takers / buyers per crop and region.

- Support price validation and commercial assumptions used in Finance's crop economics and P&L.

OFF-TAKE & PARTNERSHIPS

- Work to convert market intelligence into concrete off-take arrangements.

- Strengthen and structure existing buyer relationships.

TEAM & GROWTH

- Operate initially as a hands-on individual contributor while the function is established.

- Over time, help shape, recruit and build a small commercial / market-intelligence team, and grow into managing it.